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Build a Powerful Brand with Personality

Event Details

Date:  Wednesday, 26th of February 2025

Time:  10:00am - 12:00pm

Location: Online

This webinar is aimed at all businesses who want to build a powerful brand with personality to help attract the attention of their customers.

The key topics which will be covered include -

  • Creating a brand strategy
  • Analysing your brand identity, tone of voice and language
  • Creating a brand personality or looking at new ways to inject more personality into your current brand
  • Align your brand personality with your values
  • Honing your brand story
  • How to ensure your brand personality is distinctively different and relatable
  • The Aaker Brand Equity Model
  • Case studies will be used to showcase brands with strong personalities that are appealing and memorable

Attendees will leave with a deeper insight into the importance of having a brand strategy, why the tone of voice and the language you use is important to attract your target audience and the benefits of injecting some personality into your brand to help build trust and credibility.

Book your space below!

 

About the author

West Lothian Council

The West Lothian Council News Editor.

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