Ooni’s business model is simple, it sells pizza ovens and accessories for upwards of £299. Last year, its sales went from £13million to £55million.
A couple who turned over £55million during the pandemic could be about to become one of the richest households in Britain.
Ooni was founded in 2012 by Kristian Tapaninaho and Darina Garland, a married couple who were running an education company at the time but were frustrated that they were unable to replicate restaurant-quality pizzas in their oven at home.
Ooni’s business model is simple, it sells pizza ovens and accessories to the public for upwards of £299. But the company has had a stellar year, with households turning to home entertainment to get them through Britain’s three lockdowns.
So much so that its sales have multiplied fivefold in 12 months, from £13million to an eye-watering £55illion across Europe and America.
Ooni’s slogan is to ‘make great pizza at home’
Sky News has learnt that Ooni is in talks to hire investment banks to advise on the sale of a minority stake in the company.